Koo app ranks worldwide among popular digital brands in the Asia Pacific region Koo among top 3 hottest social media products in apac

The Koo app is one of the most popular digital brands in the Asia-Pacific region


Mumbai: Koo has recently been ranked among the top 5 popular products in the Asia Pacific (APAC) region. This has been announced in Amplitude’s 2021 product report. (Koo among top 3 hottest social media products in APAC)

Kuo is an Indian multilingual micro-blogging platform. Koo is a special platform that allows everyone to express themselves openly in their mother tongue. Koo is the only social media brand to be ranked in the report by APAC US and EMEA. Only two of the Indian brands have received this honor. Another brand with ‘Coo’ is CoinDCX.

Data from Amplitude’s Behavioral Graph brings to the fore new and unique digital products shaping our digital lives. The report says, “This is a social media platform that allows Indians to express themselves in their own language. Koo is all set to become the favorite app of over 1 billion Indians. ” The journey of ‘Ku’, an Indian-made app for expressing in one’s mother tongue, started in March 2020. Serving in nine languages, Koo has gained over 1.5 crore users in just 20 months. Due to the quality technology and ingenious translation facilities, ‘Koo’ is expected to complete the milestone of 100 million downloads over the next year.

Speaking on ‘Amplitude Report 2021’, Co-founder and CEO Apramay Radhakrishnan said, “We are delighted to have Coo in this prestigious global report. Coo has also been selected as one of the five most popular digital products in the Asia Pacific region. We are the only social media platform that has received ratings from the APAC US and EMEA regions.

Amplitude is a California-based firm that specializes in product analytics and optimization. The report notes the rapidly expanding products when selecting brands. For this, the data of the total users of the month was analyzed. Amplitude specifically considered companies that offer a high quality digital experience. At the same time, during the period of 13 months from June 2020 to June 2021, these companies are showing the fastest growth by getting more and more active users.

What’s up

Koo was launched in March 2020 as a multilingual micro-blogging platform in Indian languages. Available in many Indian languages, ‘Koo’ provides an easy way for Indians in various fields to express themselves in their mother tongue. In a country where only 10% of the population speaks English, there is a great need for a social media platform that will enable Indian users to experience their language, keep them connected. ‘Ku’ provides a platform for the voices of Indians who prefer to communicate in Indian languages.

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(Koo among top 3 hottest social media products in APAC)


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