POCO India said on Monday that its business grew by a whopping 300 per cent in the first quarter of this year.
Mumbai Smartphone brand PoCO India said on Monday that its business grew by a whopping 300 per cent in the first quarter of this year (Q1 2021). It has now become the fastest growing brand in the country. (Poco India sets new record 300 percent growth in first quarter of 2021)
The Poco India brand has joined the top 3 online smartphone giants in the country in just 10 months. Anuj Sharma, Country Director, Poco India, said, “In just ten months, our inclusion in the top 3 in the field of online smartphones is a testament to the love and trust we have received from our fans and customers. This belief has helped us reach another milestone in the first quarter of 2021 with the highest growth among the top 10 smartphone brands.
Last year, the POCO X2 was launched on Flipkart in March in the price segment of Rs 15,000 to Rs 20,000. The phone became the best-selling smartphone on Flipkart in this segment and the POCO X3 was the best-selling phone in the 20K segment. Since then, two smartphones, the POCO C3 and the POCO M3, have made a splash in the Indian market in the last few months.
Sales of 500,000 units of POCO M3 in 45 days
Launched in February this year, the POCO M3 has sold 500,000 units in just 45 days of launch, the company said. Anuj Sharma said, “We are moving very fast in the Indian market, but in doing so, we are also focusing on providing excellent and attractive offers without compromising on the quality of our devices.
Must be constantly updated
Anuj Sharma said, “There is no such thing as a legacy brand in tech. Apple or Samsung are still relevant, as they are introducing great products to the market every year. The reason Xiaomi is still in the discussion is because they have introduced products like Mi 11 Ultra or Mi Mix Fold. Must be updated with changes to stay relevant. One kind of strategy doesn’t always work. “
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Poco India sets new record 300 percent growth in first quarter of 2021)