Instagram (representative photo)
Mumbai: According to Instagram’s App Store listing on iOS, Instagram is preparing to launch a new subscription feature. This feature allows creators and influencers to make money. The change comes after Adam Mossier, head of Instagram, said earlier this year that the company was looking for membership. (Instagram testing monthly subscriptions feature priced at 89 rupees per month)
According to a report from TechCrunch, a new ‘Instagram Membership’ category can be found in the ‘In-App Shopping’ section for the Instagram App Store listing. The price of an Instagram subscription is Rs 89 per month, however, it is worth noting that this may not be the final price when the service is launched or live. The new membership option comes with an Instagram badge, which allows users to purchase gift creators during live sessions.
What will the facility look like?
The Instagram subscription is expected to be similar to Twitter Blue, where fans can access special content. Sensor Tower confirms that the first ‘Instagram Membership’ in-app shopping was added to the US App Store list on November 1 at a price tag of 99 4.99. The 0. 0.99 in-app shopping was added a few days later, on November 3rd.
Testing the ‘Membership Button’ on Instagram
In addition, reverse engineer and tipster Alexandro Paluzi has indicated via a series of tweets that Instagram is testing the membership button, which will appear on the creator’s profile. This means their fans can subscribe and access special content like stories and live videos.
When you send a direct message to the creators i.e. DM or comment on their post, a special member badge will also appear next to your name (User Name). This badge will make it easier to set priorities when interacting with creators.
Members will have the right to cancel
It is worth noting that according to the TechCrunch report, creators will be able to track their estimated earnings, active members and final membership. Instagram will allow creators to customize their subscription name and price, and fans can even cancel membership when they want.
Meanwhile, a growing number of social media companies like TikTok, Snapchat, Pinterest, YouTube and Twitter are also launching their own Creator subscription platforms.
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(Instagram testing monthly subscriptions feature priced at 89 rupees per month)