To compete with Facebook and Snapchat, Twitter last month introduced vertical format, full-screen ads into its fleet feature.
This feature of Twitter will be discontinued soon, find out the effect on the users
New Delhi: Following the expected response from users, Twitter has announced the closure of its Fleets feature from August 3. The micro-blogging platform launched this feature just eight months ago. Fleet is missing tweets that line the top of the Twitter handles of top users on smartphones. These momentary tweets expire after 24 hours.
The number of users did not increase as expected
“We’ve brought a new feature to the fleet for all, but we didn’t see the increase in the number of new people in conversations with the fleets as expected,” said Ilya Brown, Twitter’s vice president of products, in a statement late Wednesday. We hope Fleets will help keep more people interested in conversations on Twitter, ”Brown said. Since August 3, Twitter users have only active locations, live audio chat rooms, at the top of their timeline.
Fleets include vertical format, full-screen ads
To compete with Facebook and Snapchat, Twitter last month introduced vertical format, full-screen ads into its fleet feature. Twitter launched Fleets globally in November last year to give people a new, momentary way to engage in conversation and share momentary thoughts. People were responding to text, tweets, photos or videos and customizing their fleet with different backgrounds, stickers and text options.
According to Twitter CEO Jack Dorsey, the company has not started fleets to create storage products on Twitter, but to solve people’s problems. We certainly saw a different audience in the form, but we still have a lot to learn.
– TV9 Marathi (@ TV9Marathi) July 15, 2021
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