What is OTT? What are the popular types and platforms of OTT in India? Know everything

Due to the popularity of OTT, many movies are now being shown on OTT Apps or OTT platforms instead of cinemas.

What is OTT?  What are the popular types and platforms of OTT in India?  Know everything

OTT

Mumbai : The Internet has changed our lives. Internet is now used in every field. The Internet as well as new technology has radically changed the way we work. Similarly, the OTT platform has brought about many changes in the field of entertainment. OTT Platforms are becoming very popular these days. Today’s young generation attaches great importance to OTT platforms. (What is OTT? What are popular types and platforms of OTT in India? Know everything in Marathi)

Due to the popularity of OTT, many movies are now being released on OTT Apps or OTT platforms instead of cinemas. Corona has been plaguing the world for the past 13-14 months. Over the past year, many countries around the world have announced lockdowns according to the Corona situation. Sometimes lockdown and sometimes unlock games are started all over the world. Cinemas are closed in such situations. So thousands of big movies from around the world were screened on the OTT platform.

The entertainment sector is currently dependent on the OTT platform. We have many questions in our minds about this OTT. You will find the answers to most of these questions in this news. What is OTT? Most people are not aware of this. So today we are going to tell you what OTT is and what OTT Apps is.

What is OTT? | OTT Meaning

The full form of OTT is Over-The-Top. On OTT you get to see newly screened movies, web series or other media content. In short, OTT is a video streaming service. It used to be very popular in America. But now it is in demand all over the world. In India, crores of rupees are traded every year through this OTT.

What is an OTT app? | What is OTT Apps

You can watch web series, movies, series, etc. on OTT Apps. These OTT Apps can also be downloaded and used on mobile or smart TV. Television content is also available on OTT Apps. With the help of internet, viewers can watch their favorite programs, series and TV shows whenever they want. Many OTT apps have become popular due to their web series.

Benefits of OTT

Over-The-Top (OTT) has many benefits. You need a cable or D2h connection to watch your favorite show or movie on TV. But you only need internet and a smartphone to watch OTT content and shows. On OTT platform or OTT app you can watch original content, web series, new movies as well as old movies, documentaries etc. This content is not readily available anywhere else.

Over the past few years, many OTT service providers or OTT platforms such as Amazon Prime, Netflix have been creating their own original content, web series as well as movies. This content is not available anywhere else, only available on their OTT platform. The Over-The-Top (OTT) service is very convenient for the audience. People can use the OTT app whenever and wherever they want. Movies and original content can be viewed on OTT apps such as smart TVs, tablets, smartphones, etc.

OTTs are available in smartphones, tablets. These apps can be downloaded from Google Play Store or App Store. Smart TVs available in the market nowadays also have the support of OTT App. OTT App service is also available on laptops as well as computers. OTT content can also be viewed with the help of Streaming Device. OTT content can be viewed with the help of Amazon Fire Tv Stick, Apple Tv, Chromecast etc. available in the market.

Types of OTT Services | Types Of OTT Services

1) Transactional Video On Demand (TVOD)

In this type of OTT service, any movie or television show is rented or available for purchase only once. Apple iTunes is an example.

2) Subscription Video On Demand (SVOD)

To watch video streaming content in this service, you have to pay a monthly or annual subscription to that app. Amazon Prime and Netflix offer subscriptions for customers. These platforms make their original content and web series available to customers on a subscription basis.

3) Advertising Video On Demand (AVOD)

In this OTT service the user has to see the advertisement. Content is made available to the user free of cost in this OTT facility. But with that the user has to see the Ads. These ads have to be viewed in video format.

Popular OTT Platforms in India

  • Netflix
  • Disney + Hotstar
  • SonyLIV
  • Voot
  • Amazon Prime Video
  • Zee5
  • ALTBalaji
  • JioCinema

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(What is OTT? What are popular types and platforms of OTT in India? Know everything in Marathi)

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